Branding your Online DVD Business

The term "branding" is very popular in the business marketing world. Branding refers to creating an image for a company or product. For example, when you think of Snuggle� fabric softener, what do you think of? Probably a soft cuddly bear, soft sheets, towels and blankets that smell good and clothes that feel great to wear. That's exactly what the company that makes Snuggle� wants you to think of and they've spent millions to ensure you do just that. Welcome to the world of branding.

Companies worldwide spend thousands of dollars each year to brand themselves. Marketing professionals firmly believe that branding is the key to a successful and profitable business. With that said if you want your online business to be a success than it is imperative that you consider branding your business. If you do this with your DVD business you will be one of just a few that are making this effort on Ebay.

A logo is the most important parts of branding. If you take no other steps in branding your online business than be sure and create a recognizable logo. A creative and appealing logo can be created by a professional for just a few hundred bucks or if design is your knack you can create one for free. Creating an effective logo is important and does not have to cost you a lot of money, just be sure that it will burn into a consumer's mind.

Once you have your logo, put it everywhere. Put it on your auction template, mailing labels, business cards, letterhead, t-shirts, etc. There are a thousands different places you can put your logo that will make it both effective and memorable. The more your logo circulates, the more brand recognition you're creating for your business.

In addition to your logo, you're going to want a tagline for your business. For example, right now McDonald's has a tagline of "I'm loving it" and people all over the world can't get that little tune out of their head when they have the urge for a fast-food lunch or dinner. That's what I call an effective tagline. Develop a tagline that reflects what your business is about and what you are committed to. For instance, "Affordable DVDs and Awesome Service" is a basic and simple tagline, yet it gets across the image of your business.

If image is everything, branding is the money that buys you whatever you want. Without branding, you cannot effectively create an image for your business and without a business image, there's nothing to set you apart from your competitors.